Atta45
Background
This project focused on building a WordPress multisite platform for a company operating in both English- and Swedish-speaking markets. The solution included two distinct subsites: a corporate marketing site and an e-commerce store. The multilingual setup was implemented using WPML, allowing seamless content management across languages. The WooCommerce-powered store required advanced functionality, including custom API-based product synchronization. Product data – spanning several thousand items and variations – was automatically imported and updated on a schedule from a partner system with a custom-built plugin. This plugin also handle dynamic price calculations based on selected product options. To ensure performance at scale, the plugin utilized dedicated database tables, bypassing the default WordPress schema.
Results
The final solution delivers a robust, scalable platform that supports both brand communication and high-volume e-commerce operations. The marketing site effectively communicates the company’s mission and services, while the store handles large datasets and dynamic pricing with ease. By isolating product logic and offloading calculations to custom tables, the site maintains excellent performance despite its complexity. The client now benefits from a centralized, maintainable system tailored to multilingual audiences and automated product management, laying the foundation for long-term growth.
